₹3.8 lakh collected in 30 days, without one extra phone call
Average collection period fell from 62 to 38 days. ₹3.8 lakh of old dues came in within the first month.
System: Payment Follow-up · Live in 18 days · Running today
The problem
The owner sold on credit to dozens of buyers. Follow-up depended on him remembering, and he only noticed big invoices when cash got tight. One ₹1.2 lakh invoice was discovered at day 68 while he was borrowing at 12% to buy the next lot.
What we built
Payment Follow-up, connected to his daily Tally outstanding export. Polite WhatsApp reminders on day 15, 30 and 45. A live ageing view on his phone, sorted by amount. An alert to him only when an account crossed 45 days.
What changed
Buyers who had simply forgotten started paying on the first or second reminder. The owner now calls only three or four accounts a month, all flagged for him. Collection days dropped from 62 to 38, and ₹3.8 lakh of old dues came in within 30 days of go-live.
“I stopped calling it a cash-flow problem and started calling it a memory problem. The system remembers for me now.”
Owner, agri-commodity trading business
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